Latest Research

Sameer Srivastava, Assistant Professor

Enculturation Trajectories: Language, Cultural Adaptation, and Individual Outcomes in Organizations

How do people adapt to organizational culture, and what are the consequences for their outcomes in the organization? These fundamental questions about culture have previously been examined using self-report measures, which are subject to reporting bias, rely on coarse cultural categories defined by researchers, and provide only static snapshots of cultural fit.

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By contrast, Srivastava and co-authors develop an interactional language use model that overcomes these limitations and opens new avenues for theoretical development about the dynamics of organizational culture. They trace the enculturation trajectories of employees in a midsized technology firm based on analyses of 10.24 million internal emails. The language-based model of changing cultural fit (1) predicts individual attainment; (2) reveals distinct patterns of adaptation for employees who exit voluntarily, exit involuntarily, and remain employed; (3) demonstrates that rapid early cultural adaptation reduces the risk of involuntary, but not voluntary, exit; and (4) finds that a decline in cultural fit for individuals who had successfully enculturated portends voluntary departure.

Przemyslaw Jeziorsk, Assistant Professor

Mobile Money in Tanzania

In developing countries, mobile telecom networks have emerged as major providers of financial services, bypassing the sparse retail networks of traditional banks. Jeziorski and his coauthor analyze a large individual-level data set of mobile money transactions in Tanzania to provide evidence of the impact of mobile money on alleviating financial exclusion in developing countries.

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The authors identify three types of transactions:(i) money transfers to others; (ii) short distance money self-transportation; and (iii) money storage for short to medium periods of time. The study takes advantage of a “natural experiment” – an unanticipated increase in transaction fees makes it is possible to examine how user behavior changes. The authors find that the willingness to pay to avoid walking with cash an extra mile is 2% of an average transaction. The same figure is 0.8% for storing money at home for an extra day. An important implication is that mobile money ameliorates significant amounts of crime-related risk related to handling cash.

Jose Guajardo, Assistant Professor

Mobile Technology and Social Media in Retail: Decomposing the Value of Geolocation Information

Consumer response to mobile and social media promotions can vary at different stages of the decision-making process. Guajardo and his coauthor examines this question based on a proprietary dataset reflecting the operations of a mobile platform that enables firms to send geolocated promotions.

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In this platform, information is gradually delivered to consumers, which allows for decomposing the value of geolocation information in influencing consumer’s awareness, consideration, purchase intention and recommendation behavior. The results indicate that geolocation information makes a significant difference in early stages of the purchase process (opening rates), but not in the conditional likelihood of accepting or recommending a promotion. These results suggest that the value of geolocation is reflected primarily in increased consumer awareness, and not in changing consumer behavior in later stages of the conversion funnel. Further analysis reveals that the impact of design features of geolocated campaigns varies throughout the purchase funnel. For example, timing variables have an influence on opening rates, while value proposition attributes are the main drivers of acceptance rates. The paper also shows that the performance of geolocated campaigns is in-between social media (Facebook) and non-geolocated campaigns, suggesting that geolocation information can be useful in resolving the trade-off between reach and effectiveness.


Ernesto Dal Bó

Political Economics, Influence and Corruption

Omri Even-Tov

Financial Accounting, Corporate Debt

Paul Gertler

Impact Evaluation, Public Economics

Andrea Gorbatai

Knowledge Diffusion, Information Sharing

Jose Guajardo

Operations Analytics, Operations-Marketing Interface

Terrence Hendershott

Financial Market Data, Analytics, and Trading

Przemyslaw Jeziorski

Marketing Analytics, Mobile Marketing

Zsolt Katona

Network Analytics, Social Media and Mobile Marketing

Jonathan Kolstad

Healthcare Analytics, Public Economics

Yaniv Konchitchki

Macro-Accounting, Financial Information

Ming Leung

HR Analytics, Labor Markets

Ross Levine

Financial Regulation, Entrepreneurship

Abhishek Nagaraj

Information Economics, Digital Mapping

Hoai-Luu Q. Nguyen

Consumer Credit Analysis, Banking

Panos Patatoukas

Financial Statement Analysis, Economic forecasting

Sameer B. Srivastava

Organizational Sociology, Computational Linguistics

Toby Stuart

Entrepreneurship, Innovation, Network Analysis

Mathijs de Vaan

Social Network Analysis, Economic Sociology

Johan Walden

Networks in Capital Markets

Reed Walker

Environmental Economics, Public Economics

Grants and Fellowships

The Fisher Center for Business Analytics has a limited amount of funding available for research proposals from Haas faculty members, and invites you to submit a proposal. Priority will be given to junior faculty and to proposals that are willing to share data or otherwise collaborate with other interested Haas faculty members. This year the Center seeks to award $50,000. Through the support of the Ryoichi Sasakawa Foundation, the Center administers Fellowships to PhD students applying analytics in their doctoral research.




Research that applies analytics to business – broadly defined as:

  • Addressing a business problem
  • By using empirical methods to analyze data of non-trivial scale or
  • Constructing novel explanatory variables using analytics (e.g. text mining)
  • Applying analytics to integrate previously disparate data sets in novel ways.
  • Proposal may be limited to data collection for future research – priority given to researchers willing to share data

Funding Availability

Funds will be transferred to individual faculty research accounts by June 2017 to be used before June 30, 2018.

Grants Should Include:

  • A 2-3 page description of the research your project
  • Recent CV with related papers highlighted
  • Project budget (maximum $15,000)

Reporting Requirements

Grant recipients are required to

  • Produce a progress report or working paper before June 30, 2018
  • Present their work at a seminar upon request


Email proposals to:

2017 – 2018 Funded Award Recipients

Mathijs De Vaan

Allocating Treatment: Identifying Patients at Risk of Fatal and Non-Fatal Opiate Overdose

The opioid problem has reached epidemic proportions: over the past two decades, both the numbers of prescribed opioids and documented overdoses have more than quadrupled.

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Opioid addiction can be treated by admitting addicted patients to treatment facilities. Unfortunately, the number of beds available is limited. This project aims to develop a tool that can be used to identify patient at the highest risk of overdose in order to admit them first to treatment facilities. Using machine learning techniques Professor De Vaan aims to develop a predictive model that produces patient-level risk scores for opioid-related deaths and non-fatal overdose. The research is based on the set of medical claims data for all residents in Massachusetts. Professor De Vaan aims to compute risk scores in real-time to inform healthcare workers about the health status of their patients.

Jose Guajardo

Data-driven analysis of consumer behavior in Pay-As-You-Go environments

Pay-As-You-Go (PAYG) business models have become popular for the diffusion of off-grid energy innovations in developing economies.

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In PAYG models, consumers prepay for the use of a product, making incremental payments that enable product access for a certain period of time (e.g., a week of use of a solar lamp). Professor Guajardo aims to develop a model that can predict default as a function of consumer engagement. This project will analyze the usage and payment behaviors of a PAYG, solar lamp service in Sub-Saharan Africa. The research supports the evolution of viable business models for energy innovations in developing economies.

Jonathan Kolstad

A Neuro-Computational Approach to Estimating Demand Curves

The project proposes a new method to estimate the demand curve for a product. Current methods to identify consumers’ willingness to pay are limited by data availability and natural constraints in the ability to experiment with prices.

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The proposed method relies on computational neuroscience. The basic idea is to take advantage of data on the time that it takes to make a decision. Since harder decisions take longer to make, if a consumer is observed buying at a certain price without thinking much, it is likely that her willingness to pay is substantially higher than the price. Analyzing the time-to-decision may lead to a better estimate of the demand curve.

Ming Leung

Is it the picture or a thousand words? How do job applicant photos and messaging language affect hiring outcomes on a technology-mediated labor market

It is widely acknowledged that discrimination against African American or female job applicants persists in the labor market today.

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Social platforms like Facebook and online job platforms like LinkedIn provide a copious amount of publicly available applicant data to potential employers; applicants, perhaps unwittingly, build personal profiles filled with a variety of information, ranging from short personal biographies to pictures to portfolios of past projects. Consequently, these details are likely to alter employers’ perceptions of job applicants. The project seeks to uncover if and how employers are utilizing photo and text information to hire and whether that may lead to discrimination. Professor Leung will use computationally sophisticated analytical tools, such as image and text analysis, to shed light on the role of these information on the hiring process.

Abhishek Nagaraj

The Impact of Information Seeding on User-Generated Content: Evidence from Crowdsourced Mapping

A large amount of information on the Internet is collected through platforms that rely on crowdsourced content (e.g. Wikipedia).

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In order to attract contributors to such a platform, some content has to be initially uploaded by the platform creators. This projects seeks to uncover how the degree of initial content seeding affects content quality and the commitment of contributors. The platform used in the study is OpenStreetMap, which was seeded with data of varying completeness across the US. Professor Nagaraj hopes to define seeding policies that maximize the quality and robustness of crowd-sourced content.

Panos Patatoukas

Nowcasting Corporate Performance with Satellite Imaging

Decades of capital markets research shows that a key driver of stock price movements is news about corporate sales growth and profitability.

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Researchers in accounting and finance have built predictive models based on historical data from the quarterly corporate financial reports. The objective of this project is to study the value of satellite imagery for providing timely insights about corporate performance. In the bricks-and-mortar retail setting, customer volume is a key driver of fundamental performance. For example, consider the number of Wal-Mart customers that visit each store will drive fundamental performance at the enterprise level. A measure of customer volume is parking lot traffic. Professor Patatoukas hopes to more accurately predict end-of-quarter performance (“nowcasting”) by tracking parking lot traffic across stores during the quarter.

Sameer Srivastava

What We Think Versus What We Say: Imputing Self-Reported Attitudes and Beliefs from Interactional Language Use

Cultural fit within an organization is traditionally measured through self-reports; but new methods employ text analysis to measure the fit by analyzing the language used by individuals in different forms of communication.

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This project brings together the tools and methods that have been used to study each on its own. Using machine learning techniques to train an algorithm to identify from email data the “linguistic signature” (e.g., message length, speed of response, use of informative words or groupings of words) of self-reported attitudes and beliefs, Professor Srivastava and his co-authors can transform a survey completed at one point in time by a subset of employees into a comprehensive longitudinal assessment. Utilizing this approach, they analyze how self-reports of cultural fit relate to language-based measures of cultural fit. For example, under what conditions do people engage in “strategic decoupling”—that is, fitting in behaviorally even when they do not fit in cognitively—and what are its consequences. This research also explores whether alignment of thoughts and actions accelerate assimilation and allow people to more quickly realize the benefits of organizational membership or conversely hasten their exclusion and eventual exit.


Doctoral Fellows

Fellowships are part of the education mission.

Through the support of the Ryoichi Sasakawa Foundation, the Center administers Fellowships to PhD students applying analytics in their doctoral research.

Conferences and Seminars

The Center sponsors conferences that invite scholars from around the world to visit Berkeley and share their research by applying analytics to business challenges. The Center also hosts a cross-disciplinary research seminar series for faculty and PhD students.  Alternating between Haas faculty and industry data scientists, speakers introduce an algorithm in a particular problem domain and then engage the audience in a discussion of methodology, seeking new applications in different contexts.





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Savio Cluster

When necessary, navigating campus administration to negotiate Non-Disclosure Agreements, Data Use Agreements, Publication, and Intellectual Property