Data Strategy

for Business Leaders

May 15-17, 2017

Haas School of Business
University of California, Berkeley

The advent of big data has precipitated new ways of executing corporate strategy. Please join us to develop an understanding of, and fluency in, business analytics. This fluency will serve as a core competency in your organization’s strategic efforts, and allow for business model innovations.

Course Description

We will focus upon two key areas:

1) quantitative analytics

2) assessment of your existing business models, and development
of new ones.

In this course, you will learn enough quantitative analytics so that you may be conversant with your data scientist colleagues. In doing so, you will be equipped to ask the rights kinds of questions, and understand the information required to obtain the answers to those questions. Most importantly, you will develop literacy and integrity within a field that can be intimidating and opaque.

Your organization’s data strategy will reflect the investment you make… we hope you’ll join us to think, collaborate and learn new ways of working together.


Program Details



  • Middle and senior managers who are looking to assess or design their company’s data strategy.
  • Aspiring entrepreneurs in data space.


The program fee is $3,750 and covers tuition, all course materials, and most meals. Travel and accommodations are not included. Bring your partners and get 10% off per participant from the same company.


  • Get 30% off if you register for Data Strategy Program + Data Driven Marketing program.
  • Berkeley-Haas alumni get 30% off using access code: IBI2017
  • Berkeley-Haas Executive MBA students get 30% off using access code: EMBA17


Gregory La Blanc

Lecturer in Finance, Strategy,
& Law Haas Finance Group
Haas Economic Analysis
& Policy Group. Director of
Data Science Initiative, IBI

Jeremy Stanley

VP Data Science

John Elder

Founder, Elder Research, Inc.

Michael Housman

Chief Scientific Officer

Dean Abbott

Co-Founder & Chief Data Scientist at SmarterHQ

Amy Gershkoff

Chief Data Officer, Ancestry
Lecturer, Berkeley-Haas

“Eyes Wide Open. Advances in data science represent greater change and opportunity to today’s businesses than the internet did in the 1990’s. This course arms business leaders and operators with what they need to know take advantage of this tremendous opportunity and thrive in our rapidly changing world.”

Christopher Labrecque
Country Manager, Ancestry

“The program gave me great insight and inspiration for how to leverage data in our business. High quality speakers with real-life examples and experiences combined with the inspiring insights and fundamental learnings provided by professor LeBlanc.”

Anders Aamand
Strategy Director, Telenor DK, Denmark

“I found this workshop extremely helpful learning how data science is helping businesses optimize their operations, introduce efficient techniques to engage and deliver improved services. It was well executed mix of interactive learning sessions on data science, hands-on on BigML, and guest speakers from various industries who validate the immediate need for business leaders to expertise in data strategy and data science.”

Sameer Sethi
Software Engineering Director, Oracle

“The program provided a full immersion into the big data analytics world, covering both the theoretical foundations and best practices told by highly regarded academics and professionals from companies that generate the innovations we would only hear or read about long after they were implemented”.

Tiago Melo, Softplan, Brazil

Haas School of Business


Magdalena Hevia,

Program Manager

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